Chief Marketing Officer at Pilixo
Marketing and Advertising | West Palm Beach, Florida Area, US
Rob Williams joined Pilixo as Chief Marketing Officer in November 2014 to help build a new cloud platform, software and services brand strategy; direct the product UI and overall user experience; and develop a results-driven marketing organization.
With over 20 years of experience in branding, marketing and advertising, Rob previously held the position of Chief Marketing Officer at SpectorSoft building a results-driven marketing organization and architecting a cohesive brand strategy to deliver measurable results in both the corporate and consumer markets served.
Prior to that, Rob was VP, Global Brand Development at Kaseya to lead the overall brand and creative direction, inbound and consumer marketing efforts, social strategy and evolution of the product UI and user experience. His tenure culminated with the acquisition of Kaseya by the private equity firm, Insight Venture Partners.
Rob was also VP, Sales & Marketing, Business Development for Software FX, Inc., a data visualization component software maker for application developers. During his tenure there, he also worked in the same capacity for spinoff start-ups AireWeb, a mobile application development solution, and PowerGadgets, a data visualization widgets tool leveraging Microsoft Windows PowerShell.
Before Software FX, he was the Creative Director of Green Advertising, a division of Pace Communications based in New York and part of the WPP Group (NASDAQ: WPPGY) of companies.
Rob started his career with his own design agency, KROW, Inc. before joining the catalog division of Mark Group brands (Boston Proper, Charles Keath, and Mark, Fore & Strike), a multi-channel retailer specializing in women’s fashion/apparel, accessories and home furnishings. He earned his Bachelor of Fine Arts degree from Ringling College of Art + Design in Sarasota, Florida.